From brief to qualified leads, managed end to end
IntelHouse runs the full campaign — generating demand, qualifying every opportunity against your criteria, and delivering it to your team in real time. Here's how a campaign comes together.
Define
ICP · criteria
Build
Sources · creative
Qualify & Deliver
Validate · route
Improve
Feedback · optimise
Qualified lead delivered
exclusive · real-time · to your team
Watch a campaign move through the system
Phase 01 · Define
Discovery & requirements
We map your goals, target services, markets, pricing model, and exactly what a qualified lead looks like for your team.
Phase 01 · Define
ICP, personas & qualification criteria
We build your ideal customer profile and buyer personas, then lock in geography, operating hours, and the qualification criteria every lead must meet before delivery.
Phase 02 · Build
Campaign & creative setup
Campaign sources and creative are built around each persona — in-house paid media across search, social, and incentivized local registration traffic — then refined by platform performance and lead quality.
Phase 02 · Build
Lead & inbound call generation
In-house paid media drives demand across search, social, and native — no resold or co-registration traffic.
Phase 03 · Qualify & Deliver
Qualification & validation
Each opportunity is screened against your criteria for intent, eligibility, and compliance before it reaches you.
Phase 03 · Qualify & Deliver
Real-time delivery & routing
Qualified leads and calls route in real time by geography, availability, buyer capacity, and campaign criteria.
Phase 04 · Improve
Buyer follow-up & feedback
Your team works the leads while outcome feedback flows back to inform targeting and qualification.
Phase 04 · Improve
Ongoing optimization
Call activity and quality signals are reviewed to refine routing, creative, and overall campaign performance.
One system. Every stage connected.
IntelHouse manages the infrastructure behind the campaign so your team can focus on responding, selling, and closing.