Frequently asked questions

Yes. Qualified leads are routed to one matched buyer based on territory, project fit, and buyer criteria. IntelHouse is not built around generic shared lead lists.

No. IntelHouse campaigns are structured around exclusive delivery rules so one approved opportunity goes to one matched buyer.

A qualified lead is an inquiry that matches the approved criteria for location, project type, urgency, service fit, and buyer rules.

Yes. Leads are captured, checked, and routed in real time so your team can follow up while intent is still active.

IntelHouse uses in-house paid media and controlled campaign flows to generate homeowner demand. The process includes traffic, landing pages, calls, forms, qualification, and routing.

IntelHouse can run campaigns across approved paid media channels such as Meta, TikTok, Google, Snapchat, Taboola, and MediaGo, depending on the campaign strategy.

No. IntelHouse uses a diversified paid media approach where the channel mix depends on the market, offer, lead type, and performance data.

IntelHouse is focused on controlled campaign flows, not random recycled lead lists. Any traffic source used should support the buyer's qualification and delivery requirements.

All leads are generated in the U.S. through digital ad campaigns we run in-house — no cold calling, recycled co-registration, or third-party lists.

Yes. Campaigns can be filtered by service area, ZIP/radius, project type, project size, urgency, availability, and buyer-specific rules.

Yes. Filters can be built around categories such as roofing, windows, siding, gutters, flooring, bathroom remodeling, and other approved home improvement services.

Yes. Buyer criteria can include project size, replacement vs. repair, urgency, location, and other rules that help determine project fit.

IntelHouse uses qualification rules, routing logic, duplicate checks, and campaign feedback to reduce inquiries that do not match the approved buyer criteria.

Qualified leads can be delivered through CRM integrations, API, webhook, email, live transfer, or custom routing workflows depending on your setup.

Yes. IntelHouse can route qualified leads into most CRM or lead management systems through integrations, webhooks, APIs, or custom delivery workflows.

Qualified leads are routed in real time once they pass the approved checks and criteria. Fast follow-up is still important for strong appointment rates.

Yes. Routing can be configured around territory, service area, buyer capacity, project type, operating hours, and custom business rules.

Yes. IntelHouse supports real-time ping-post delivery, along with call routing, form webhook pushes, and CRM/API integration.

Yes. Campaigns can be structured around state coverage, ZIP targeting, radius rules, and approved service areas.

IntelHouse is usually a better fit for buyers with enough service area and capacity to support meaningful lead volume. Territory fit is reviewed during the Lead Flow Review.

Yes. Volume can be managed with caps, pacing, territory rules, campaign budgets, and buyer capacity settings.

Yes. Campaigns can be expanded across approved markets once the targeting, qualification, routing, and performance feedback loops are working properly.

Common metrics include lead volume, contact rate, appointment rate, qualification rate, routing speed, source performance, and downstream buyer feedback.

IntelHouse uses source-level performance data, buyer feedback, campaign results, and qualification trends to refine targeting, filters, and routing rules.

Campaign visibility depends on the approved setup, but IntelHouse is built around source-aware optimization and controlled traffic flows.

Yes. Performance depends on the trade, market, offer, seasonality, budget, sales process, and speed-to-lead.

We optimize against your real KPIs, such as contact rate and appointment rate, and share source-level performance data. Refunds or replacements are available for clear misses.

IntelHouse is best for home service companies, home improvement brands, and contractor networks that already understand lead buying and can respond quickly.

IntelHouse is usually a better fit for teams that already understand lead buying, follow-up speed, and sales conversion. Newer buyers can be reviewed case by case.

Most campaigns can launch after targeting, qualification, compliance, routing, and creative requirements are approved. More complex setups may take longer.

IntelHouse reviews your service areas, buyer criteria, current lead flow, routing setup, and growth goals to identify where quality, speed, or control can improve.

Pricing depends on the campaign model, lead type, volume, qualification criteria, market, and delivery setup. Details are reviewed during the Lead Flow Review.

Campaign terms depend on the approved model and qualification rules. The goal is to align delivery with criteria that both sides agree on before launch.

Setup requirements depend on the campaign structure, integrations, creative needs, and routing complexity. This can be reviewed before launch.

Yes. Campaigns can be adjusted based on volume, quality, buyer capacity, territory, seasonality, or performance feedback.

Lead pricing is dynamic and depends on lead type, geography, filters, and volume. We provide a rate card or custom quote once we understand your targeting.

We offer refunds or replacements for clearly unqualified leads, such as disconnected numbers, duplicates, or no intent. Full policies are reviewed during onboarding.

Still have questions about your lead flow?

Book a Lead Flow Review and we'll walk through your territory, buyer criteria, routing setup, and lead quality goals.